David Reske: Avoiding Invisibility, Mastering GEO, & Leveraging AI – Episode #16

by Rayanne Pruitt | October 9, 2025 | Connect to Market

How can marketers ensure their brand remains visible in an AI-dominated digital landscape? In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way...

Steve Kahan: Creating Urgency, Amplifying Influence & Pipeline Acceleration – Episode #15

by Rayanne Pruitt | October 2, 2025 | Connect to Market

How can marketers master urgency to accelerate growth and boost sales performance? In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in...

Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging – Episode #14

by Rayanne Pruitt | September 25, 2025 | Connect to Market

How can marketers harness AI to create personalized, scalable, and effective marketing strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how...

Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists – Episode #13

by Rayanne Pruitt | September 18, 2025 | Connect to Market

How can marketers use empathy and customer storytelling to drive B2B growth? In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic...

Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI’s Market Role – Episode #12

by Rayanne Pruitt | September 11, 2025 | Connect to Market

How can marketing leaders shift from tactical execution to strategic business alignment? In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the...

Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand – Episode #11

by Rayanne Pruitt | September 4, 2025 | Connect to Market

How can B2B marketers succeed when every deal involves 11 or more stakeholders? In this episode of Connect to Market, host Casey Cheshire welcomes Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam...

Paul Jones: Scaling Client Relationships Through Community – Episode #10

by Rayanne Pruitt | August 28, 2025 | Connect to Market

What does it take to build authentic communities that truly connect with your market? In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from...

Al Sargent: Generative Engine Optimization Master Class – Episode #9

by Rayanne Pruitt | August 21, 2025 | Connect to Market

How can marketers stay discoverable as AI reshapes the search landscape? In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative...

Why B2B Go-To-Market Is A Team Sport! ft Cole Field – Connect to Market – Episode #8

by Rayanne Pruitt | August 14, 2025 | Connect to Market

What does it take to master B2B marketing with empathy and precision? In this episode of Connect to Market, host Casey Cheshire welcomes Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond...