by Sam Guertin | October 18, 2023 | Creating The Greatest Show, Podcast Trends, Starting a Podcast
Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years...
by Sam Guertin | August 23, 2023 | Podcast News, Social Media, Sound Quality, Video Podcast
The podcast world is still in shock after the announcement of Descript’s acquisition of Squadcast. To help break down this merger of two of the premier tech companies in the podcasting industry, I was thrilled to be joined by special guest Arielle Nissenblatt on...
by Sam Guertin | August 22, 2023 | Creating The Greatest Show, Sound Quality, Video Podcasts
On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the...
by Casey Cheshire | August 16, 2023 | Branded Podcast, Podcast Trends, Podcasts, Starting a Podcast
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods and GTM motions continue to be used, there’s a new strategy that B2B companies are starting to use- the...
by Sam Guertin | August 1, 2023 | Hosting a Podcast, Podcasts, Starting a Podcast
Your podcast mission statement is the foundation of your entire show, so it’s critical to clearly define it. By understanding its purpose, you give your podcast direction and hold as a guiding light that will help you make every decision about your podcast. Once you...
by Sam Guertin | August 1, 2023 | Creating The Greatest Show, Podcasts
Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and...
by Sam Guertin | June 20, 2023 | Branded Podcast, Content, Marketing, Video Podcast, Video Podcasts
If you’re looking to increase the reach and engagement of an audio podcast, recording accompanying video content can make a big impact. Adding video provides numerous benefits such as connecting your brand with the audience in a more meaningful way, increasing...
by Sam Guertin | May 18, 2023 | Hosting a Podcast, Starting a Podcast, Video Podcasts
Do you want to engage viewers, showcase your company’s expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if...
by Sam Guertin | May 16, 2023 | Podcasts, Social Media, Starting a Podcast, Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we’ll explore what a “video podcast” actually is. We’ll delve into why audiences...
