Podcasting Resources
Keep The Curiosity Coming – Mike Malatesta – Creating The Greatest Show – Episode # 052
This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen, Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey...
Find Your Authentic Podcast Approach – Nolan McCoy – Creating The Greatest Show – Episode # 051
Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. Nolan joins Host Casey Cheshire to...
What Podcasters Need To Know about Descript and SquadCast Teaming Up
The podcast world is still in shock after the announcement of Descript’s acquisition of Squadcast. To help break down this merger of two of the premier tech companies in the podcasting industry, I was thrilled to be joined by special guest Arielle Nissenblatt on...
Descript Buys Squadcast: What It Means – Arielle Nissenblatt – Creating The Greatest Show – Episode # 050
On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the...
When to Launch B2B Branded Podcasts: An Analysis of Trends and Tactics
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods and GTM motions continue to be used, there’s a new strategy that B2B companies are starting to use- the...
How To Build Your Unique Podcast Host Style – Randy Ksar – Creating The Greatest Show – Episode # 049
Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast. Join...
How To Captivate Your Audience – Ollie Whitfield – Creating The Greatest Show – Episode # 048
Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous...
Creating Your Compelling Podcast Mission Statement
Your podcast mission statement is the foundation of your entire show, so it’s critical to clearly define it. By understanding its purpose, you give your podcast direction and hold as a guiding light that will help you make every decision about your podcast. Once you...
The Magic of Storytelling in Podcasts – Ashley Hamer – Creating The Greatest Show – Episode # 047
Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and...
AI-Powered Podcasting & Honey Trap Marketing – Deirdre Tshien – Creating The Greatest Show – Episode # 046
Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap...
The 4 Steps to Be a Great Podcast Guest – Trent Anderson – Creating The Greatest Show – Episode # 045
Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton...
The 4 Benefits of Adding Video to Your Branded Podcast
If you're looking to increase the reach and engagement of an audio podcast, recording accompanying video content can make a big impact. Adding video provides numerous benefits such as connecting your brand with the audience in a more meaningful way, increasing the...
Storytelling Builds Tacit Knowledge – Nicholas Thickett – Creating The Greatest Show – Episode # 044
Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour. Nicholas shares the important role stories play in learning, how to find the right guests to provide value...
How To Avoid Podcasting Burnout – Melissa Moody – Creating The Greatest Show – Episode # 043
Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience...
Relationality Improves Your Podcast – Paul Zelizer – Creating The Greatest Show – Episode #042
Brilliant minds alone don’t guarantee a great podcast conversation. Good discussion and empathetic guests appeal to audiences better than improperly conveyed information. Today's guest has a graduate-level education in counseling psychology, years of experience and...
The Essential Gear You Need to Record the Perfect Video Podcast
You need the right gear to record great video for your podcast. From webcams and lighting equipment to tripods and other accessories, there are several pieces of equipment that can help ensure a successful production. In this article, we'll discuss some of the best...
Best Practices for Recording Great-looking Video Podcasts
Do you want to engage viewers, showcase your company's expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if you're filming...
Everything You Need to Know About Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we'll explore what a “video podcast” actually is. We'll delve into why audiences prefer...
Crafting Your Podcast’s Point of View – Jeremy Shere – Creating The Greatest Show – Episode # 041
Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to...
The Business Case For Branded Podcasts
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods like email and advertisements can work well, there's a new tool that more and more B2B companies are starting...
How to Perfectly Introduce a Guest on Your Podcast
The opening to your podcast sets the tone for every episode, so it's essential to make an incredible first impression. As a podcast host, your guest's introduction should not only capture the essence of your guest, but it should also hook your audience and keep them...
Understanding The Podcast Listener Journey – Jennifer Han – Creating The Greatest Show – Episode # 040
This episode’s guest is an international marketing leader and podcasting visionary. Jennifer Han is the Chief Marketing Officer at Ausha and she previously hosted Culinariste. Jennifer shares insights into how podcast hosts can optimize their podcast for maximum...
Why Niche Podcasts Get Sponsors – Justin Moore – Creating The Greatest Show – Episode # 039
Get ready to learn from a Sponsorship Coach and YouTube content creator that has launched hundreds of campaigns with clients like Walmart, Hasbro, Disney, Cheetos, Tabasco, and many more. Justin Moore is the Host of Creator Debates and the Founder of Creator Wizard....
Increase Visibility By Creating A Podcast On YouTube
If you’re not distributing your podcast on YouTube, you’re missing out on a huge potential audience. YouTube is making huge investments in podcasting and podcast audiences love getting their podcasts on YouTube. According to Morning Consult, one third of all podcast...
Starting Your Podcast With The Right First Question
When it comes to creating engaging interview podcasts, the first question you ask your guest sets the tone for the entire episode and is a great opportunity to grab your audience's attention. Crafting an effective and impactful opening question requires understanding...
How To Ask Great Questions – Melinda Wittstock – Creating The Greatest Show – Episode # 038
Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is...
Is A Branded Podcast Right For My Brand?
So many large and medium-sized B2B companies are seeing the benefits of having their own branded B2B podcast, but is it the right tactic for your company? Take this short assessment to find out if a B2B podcast aligns with your company's brand and goals! READ MORE:...
5 Biggest Podcast Takeaways from Spotify’s Stream On Event
In a year that has already seen tons of innovation and changes to the podcasting world, Spotify used its Stream On event to unveil a lot more changes for both users and creators of their platform. These changes bring greater insights and tools to creators and deliver...
Ensuring A Great Guest Experience – Joel Primack – Creating The Greatest Show – Episode # 037
This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show and the former Social & Community Specialist at Lattice. Joel shares...
Become A Podcast Guest
We produce a variety of interview podcasts that span many different industries and niches, so we're always looking for great guests! Loading… Remember, great podcast guests have great audio. Before your recording, check out our podcast microphone guide and our...