by Sam Guertin | October 18, 2023 | Creating The Greatest Show, Podcast Trends, Starting a Podcast
Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years...
by Sam Guertin | August 30, 2023 | Creating The Greatest Show, Podcast Framework, Starting a Podcast
Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. Nolan joins Host Casey Cheshire to...
by Casey Cheshire | August 16, 2023 | Branded Podcast, Podcast Trends, Podcasts, Starting a Podcast
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods and GTM motions continue to be used, there’s a new strategy that B2B companies are starting to use- the...
by Sam Guertin | August 1, 2023 | Hosting a Podcast, Podcasts, Starting a Podcast
Your podcast mission statement is the foundation of your entire show, so it’s critical to clearly define it. By understanding its purpose, you give your podcast direction and hold as a guiding light that will help you make every decision about your podcast. Once you...
by Sam Guertin | May 18, 2023 | Hosting a Podcast, Starting a Podcast, Video Podcasts
Do you want to engage viewers, showcase your company’s expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if...
by Sam Guertin | May 16, 2023 | Podcasts, Social Media, Starting a Podcast, Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we’ll explore what a “video podcast” actually is. We’ll delve into why audiences...
by Sam Guertin | March 27, 2023 | Hosting a Podcast, Podcast Framework, Starting a Podcast
When it comes to creating engaging interview podcasts, the first question you ask your guest sets the tone for the entire episode and is a great opportunity to grab your audience’s attention. Crafting an effective and impactful opening question requires...
by Sam Guertin | March 16, 2023 | Hosting a Podcast, Podcasts, Starting a Podcast
So many large and medium-sized B2B companies are seeing the benefits of having their own branded B2B podcast, but is it the right tactic for your company? Take this short assessment to find out if a B2B podcast aligns with your company’s brand and goals! READ...
by Sam Guertin | March 3, 2023 | Creating The Greatest Show, Hosting a Podcast, Podcast Community, Podcast Guest Experience, Podcast Trends, Podcasts, Starting a Podcast
Today’s guest has been an influential part of the podcasting community that has been podcasting since 2004 and was inducted into the Podcast Hall of Fame in 2017. They have also recorded thousands of podcast episodes as both a guest and host. Rob Greenlee is the...
