Podcasting Resources
The Impact Of Silence – Greg McDonough – Creating The Greatest Show – Episode # 021
Asking a question isn’t the only way to get your guest to share amazing insights, sometimes your silence can be just as effective as a question. Learn more from an entrepreneur, Fractional CFO, and former President of the Washington D.C. Chapter of EO. Greg McDonough...
Avoiding Guest Taxidermy – Paul Ollinger – Creating The Greatest Show – Episode # 020
Today’s guest is a stand-up comedian, writer, and public speaker. Paul Ollinger is the Host of the Crazy Money Podcast. Paul shares his secret sauce for podcast preparation, what it takes to break through to the person underneath the talking points, and how to ask...
Radically Candid Podcast Conversations – Don Williams – Creating The Greatest Show – Episode # 019
Today’s guest is a serial entrepreneur, sales & marketing advisor, coach, & mentor to some of the biggest entrepreneurs and companies. He also manages to find to be an investor, podcast host, renowned speaker, and author. Don Williams is the Host of The...
Podcast Like Jazz – Nick McGowan – Creating The Greatest Show – Episode # 018
Having a great conversation with someone is a lot like playing jazz today’s guest can explain more because he is both a podcast host and a musician. Nick McGowan is the Host of The Mindset and Self-Mastery Show, a Mindset and Self-Mastery Coach, and a Senior Sales...
Predicting 5 Podcast Trends for the New Year
As we step into the new year, the sky is the limit for the future of podcasting. With growing podcast listenership, emerging audience segments, and new monetization opportunities, the future looks bright for podcasting. However, with so much opportunity, it’s hard to...
Keeping Your ITL In Mind – Jen Allen – Creating The Greatest Show – Episode # 017
In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is a Co-Founder of Social Social and leads Community Growth at Lavender. Jen hosted and grew the Winning The Challenger Sale...
Creating a Community Around Your Podcast – Justin Lake – Creating The Greatest Show – Episode # 016
Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why...
Defining Your Podcast’s Reason For Being – Christian Klepp – Creating The Greatest Show – Episode # 015
Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the...
Expectations For Interviewing Authors On Your Podcast- Glenn Schmelzle – Creating The Greatest Show – Episode # 014
Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4...
Hosts Doing Their Homework – Mike Coffey – Creating The Greatest Show – Episode # 013
Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to...
Focusing on the Guest – Dr. Jim Kanichirayil – Creating The Greatest Show – Episode # 012
Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn...
Figuring Out What To Bring To The Table – Stephen Shortt – Creating The Greatest Show – Episode # 011
Do you know who is listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, CEO at ETC Consult and Host of the Killer Family Business Podcast. Stephen gives advice on how to think of your audience and...
Recognizing A Great Podcast Episode – Ami Kassar – Creating The Greatest Show – Episode # 010
Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at...
Connecting With Your Guests – Nick Uresin – Creating The Greatest Show – Episode # 009
Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick...
Discovering Your Message For Your Podcast – Natasha Miller – Creating The Greatest Show – Episode # 008
Creating a podcast is not easy, especially when starting out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of...
Have Guests With Great Stories – Wendy Pease – Creating The Greatest Show – Episode # 007
Creating a podcast can be difficult unless you dive into this week's episode. This one has a ton of tips on getting great guests. Today we have Wendy Pease, host of “The Global Marketing Show”, and President & Owner of Rapport International on Creating The...
Finding the Right Guest – Randy Frisch – Creating The Greatest Show – Episode # 006
Get ready to say, “F*** yea!” to this killer episode. This week on Creating the Greatest Show, Randy Frisch joins host Casey Cheshire to share his tips and tricks on finding the perfect guest to create the perfect podcast. Randy jumps right in by reminding us that it...
Podcast Audio Best Practices – Liam Gousios – Creating The Greatest Show – Episode # 005
The way your podcast sounds is the key to getting anyone to listen beyond the first 10 seconds! Liam Gousios is a Podcast Producer, Digital Media Specialist, and Audio Engineering Expert at Ringmaster. Liam pulls back the curtain on all the audio tips and tricks so...
Detaching from the Outcome – Molly McGrath – Creating The Greatest Show – Episode # 004
When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly...
Properly Preparing Your Guest For A Podcast – Mark Stiles – Creating The Greatest Show – Episode # 003
Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law &...
Letting Your Inspiration Flow – Dave Will – Creating the Greatest Show – Episode # 002
Today’s guest is a serial entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and EO 360°, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Cheshire to sit down and talk about how to fuel your curiosity to...
Enhance Your Podcast Guest Experience – Ethan Beute – Creating the Greatest Show – Episode # 001
We are pulling back the curtain and shining a light behind the scenes to discover what makes a great interview podcast. There’s no better guest to get this podcast started than Ethan Beute, a venerated B2B marketing thought leader, author of Human Centered...
How to Position a Microphone for Great Audio on Your Podcast
Whether you’re recording a podcast, live-streaming Fortnite, or trying to sound great in a job interview, your microphone technique is critical. Poor microphone positioning will make even a great mic sound muffled, distorted, or just plain bad. If you want...
Welcome to Our Monthly B2B Podcast Newsletter
Every month, we share the most important and impactful podcast news, strategies, resources, and best practices so you can create the greatest show. Use the form below to ensure you stay up-to-date on the latest podcast trends and lessons you need to know! Sign up to...
How to Write Your Book using Your Podcast
From Recording Your Podcast to Publishing Your Book Publishing your own book is a great way to establish your credibility, but writing a book takes a lot of work. Before you can think about the book’s cover art, you need to assemble all of the topics, stories, and...
Repurpose Podcast Content: Advanced Edition
We’ve talked previously about how much time and money goes into creating content which makes squeezing all of the juice from each piece of content so important. Last time, we referenced Amber Khan’s episode of The Hard Corps Marketing Show where she blew the top off...
Don’t Skip the Podcast Prep Call
Over 60 percent of Americans have listened to a podcast but most listeners haven’t been podcast guests. Today we’re going to pull back the curtain a little bit and cover what goes into getting a guest ready for recording. Recently on our company podcast Creating the...
How to Pick the Best Microphone for Podcasting
Listening to a podcast is an experience. Great audio enhances that experience. Bad audio will send your audience running, no matter how great the conversation. Podcasters need to examine how inviting and accessible their podcast’s sound quality is. A big factor in a...
How to Choose the Perfect Room for Recording Your Podcast
The way your podcast sounds is so crucial to its success. Apart from your cover art, it's the first impression that listeners will have of your show and if your podcast sounds terrible, your audience will be running for the proverbial door. You may think that great...
Tips to Improve Podcast Sound Quality
You could have the most engaging topic, a great host, and a comprehensive podcast promotion plan but if your podcast’s audio quality is bad it’s just not going to do well. Even your family isn’t going to want to listen to a podcast that sounds like it was recorded in...