by Casey Cheshire | October 27, 2026 | Blogs
In shortWe launched Cited Conversations, the first podcast made by humans for an AI audience, on International Podcast Day, September 30, 2026. Every episode is a real conversation between named experts, structured through the PCT Framework so answer engines can find...
by Casey Cheshire | October 27, 2026 | Blogs
In shortThe leaders in your company already hold the content AI agents want to cite. This guide shows the operational workflow for capturing human conversations and transforming them into structured, entity-rich assets that feed AI visibility, step by step. Key...
by Casey Cheshire | October 27, 2026 | Blogs
In shortAI answer engines choose sources through a credibility filter, not a search-position contest: verifiable named experts, institutional corroboration, and extractable evidence win, while backlinks and generic copy lose. This guide explains how the selection...
by Casey Cheshire | October 27, 2026 | Blogs
In shortB2B podcast ROI is not found in download counts. True measurement requires tracking account engagement, capturing self-reported attribution to illuminate the dark funnel, and measuring the direct pipeline generated by strategic guest relationships. Key...
by Casey Cheshire | October 14, 2026 | Blogs
In shortAI search engines read text, not audio, so your podcast is invisible until you structure it. This walkthrough shows how PodcastEpisode schema, entity-rich metadata, and timestamped transcripts turn recorded expert conversations into content AI agents can...
by Casey Cheshire | October 14, 2026 | Blogs
In shortAEO is the practice of making your B2B brand visible inside AI-generated answers. This guide breaks down how AI agents synthesize and cite content, why almost nine in ten B2B buyers now research in AI, and why captured expert conversations supply the...
by Casey Cheshire | October 6, 2026 | Blogs
In shortYour sales calls already hold the buyer language, objections, and proof points your content team is guessing at. Here is a practical, consent-aware system for mining those recordings into bottom-of-funnel content that actually gets used in deals. Key...
by Casey Cheshire | October 6, 2026 | Blogs
In shortBuilding an in-house podcast studio can cost over $400k in annual salaries. This guide explores why B2B brands choose to outsource production to scale their show, build relationships with key prospects, and lower operational overhead. Key takeawaysIn-house...
by Casey Cheshire | October 2, 2026 | Blogs
In shortB2B buyers now ask AI agents before they ask Google. This guide shows how capturing structured, human-sourced expert conversations and turning them into entity-rich transcripts and Q&A breakdowns gives generative search engines the verified expertise they...
