by Casey Cheshire | September 19, 2024 | Blogs, Branded Podcast, Content, Podcast Distribution, Podcast News
You’ve got your new episode polished and ready for prime time. But before you hit “publish,” let’s tackle the burning question: When is the best time to push that episode live? At Ringmaster, we’ve tested this question more times than we’d like to admit, and while...
by Casey Cheshire | August 23, 2023 | Blogs, Podcast News, Social Media, Sound Quality, Video Podcast
The podcast world is still in shock after the announcement of Descript’s acquisition of Squadcast. To help break down this merger of two of the premier tech companies in the podcasting industry, I was thrilled to be joined by special guest Arielle Nissenblatt on...
by Casey Cheshire | August 16, 2023 | Blogs, Branded Podcast, Podcast Trends, Podcasts, Starting a Podcast
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods and GTM motions continue to be used, there’s a new strategy that B2B companies are starting to use- the...
by Casey Cheshire | August 1, 2023 | Blogs, Hosting a Podcast, Podcasts, Starting a Podcast
Your podcast mission statement is the foundation of your entire show, so it’s critical to clearly define it. By understanding its purpose, you give your podcast direction and hold as a guiding light that will help you make every decision about your podcast. Once you...
by Casey Cheshire | June 20, 2023 | Blogs, Branded Podcast, Content, Marketing, Video Podcast, Video Podcasts
If you’re looking to increase the reach and engagement of an audio podcast, recording accompanying video content can make a big impact. Adding video provides numerous benefits such as connecting your brand with the audience in a more meaningful way, increasing...
by Casey Cheshire | May 18, 2023 | Blogs, Hosting a Podcast, Starting a Podcast, Video Podcasts
Do you want to engage viewers, showcase your company’s expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if...
by Casey Cheshire | May 16, 2023 | Blogs, Podcasts, Social Media, Starting a Podcast, Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we’ll explore what a “video podcast” actually is. We’ll delve into why audiences...
by Casey Cheshire | May 8, 2023 | Blogs, Marketing, Podcast Trends, Podcasts
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods like email and advertisements can work well, there’s a new tool that more and more B2B companies are...
by Casey Cheshire | April 25, 2023 | Blogs, Hosting a Podcast, Podcast Framework, Podcast Guest Experience
The opening to your podcast sets the tone for every episode, so it’s essential to make an incredible first impression. As a podcast host, your guest’s introduction should not only capture the essence of your guest, but it should also hook your audience and...
