by Casey Cheshire | September 25, 2025 | Blogs, Branded Podcast, Podcast Distribution, Social Media
Attention spans are shrinking. So how do you get busy professionals to watch your content? That’s where promotional clips come in. Promotional clips are short, engaging, often informative or inspirational snippets that come from long-form content such as...
by Casey Cheshire | September 19, 2025 | Blogs, Hosting a Podcast, Podcast Guesting
Looking to enhance your podcast’s presence? Something we recommend is flipping the mic: become a guest on podcasts. Why Podcast Guesting Amplifies Your Impact On the one hand, having your own podcast allows you to bring direct ICP-fit individuals on as guests to...
by Casey Cheshire | September 12, 2025 | Blogs, Marketing
The Importance of Partnerships Partnerships are fuel for business success. They create new opportunities, expand your reach, and connect you with like-minded companies that share your goals. The right partnership isn’t just a handshake deal; it’s a relationship that...
by Casey Cheshire | September 5, 2025 | Blogs, Branded Podcast
In business, partnerships drive growth. Whether it’s collaborations with other companies, thought leaders, or industry organizations, the right relationships can open doors to new opportunities and audiences. Yet, most partnerships ultimately fail. But why?...
by Casey Cheshire | August 27, 2025 | Blogs, Branded Podcast, Starting a Podcast, Uncategorized
So you want to start a podcast internally… now what? Launching an internal podcast sounds exciting until you realize just how much time, energy, and planning it takes. Many teams start strong only to experience podfading. Beware of Podfading Podfading is the silent...
by Casey Cheshire | August 7, 2025 | Blogs, Podcast Guest Experience, Podcast Guesting
Let’s talk about the dreaded part of podcast guesting: cold outreach. Have you ever received a multi-paragraph long LinkedIn message telling you how special you are, even though every action it gave told you you weren’t? How about a message saying it would be an honor...
by Casey Cheshire | July 22, 2025 | Blogs, Podcasts, Sound Quality, Starting a Podcast
Before you ever hit record, these pieces of podcast gear will help you sound great. No one wants to listen to bad audio. Sound quality is key to your show’s success. We’ve seen podcast equipment lists out there that include 15-20 items. Starting a podcast doesn’t...
by Casey Cheshire | April 22, 2025 | Blogs, Branded Podcast, Content, Marketing, Social Media
Looking to make your next event unforgettable? Whether it’s a corporate conference, a trade show, a product launch, or a community gathering, incorporating a podcast can add a dynamic, engaging, and modern twist. Podcasts are a powerful tool to amplify your event’s...
by Casey Cheshire | September 19, 2024 | Blogs, Branded Podcast, Content, Marketing, Social Media
You’ve just dropped a shiny new podcast episode, and now it’s time to share it with the world. But before you hit “post” on LinkedIn, let’s talk about timing. Spoiler alert: the magic hour is 10 AM. That’s right—if you want to maximize your reach and engagement, this...
