Podcasting Resources
Top-of-Funnel vs. Mid-Funnel Investment: Where Does Trust Form?
Everyone says they want more pipeline. So what do most teams do? They pour money into top-of-funnel for more traffic, impressions, and “brand awareness.” Because if you fill the top, the rest will follow… right? Not exactly. The real question is: where does trust...
Community-Led Growth vs. Sales-Led Growth
Today, deals are influenced long before sales ever gets on the calendar. Prospects are listening to podcasts, lurking in Slack groups, reading LinkedIn threads, and asking peers for recommendations. They’re building trust quietly. So the real question isn’t whether...
Owned Media vs. Rented Attention: What’s the Smarter Bet?
If your growth depends entirely on paid social, third-party platforms, or an algorithm that can change on a Tuesday afternoon, you don’t own attention. You’re borrowing it, and borrowed attention comes with rules. The Allure of Rented Attention Rented attention is...
Pipeline Now vs. Pipeline Later: How to Balance Short and Long-Term Marketing
As a marketer, your focus is probably split between this quarter’s numbers and next year’s growth. The tension between them never goes away. Focus too much on pipeline now, and you sacrifice long-term brand equity.Focus too much on pipeline later, and you miss the...
Sponsorships vs. Owned Media: Which Builds Real Authority?
“Should we just sponsor the event and slap our logo on a tent?” It can work, but with trust being the driving force of buying in B2B nowadays, sponsorships don’t support trust-building, and therefore, they don’t necessarily push the buyer through the funnel. In 2026,...
Scott Brinker: Product Marketing, AEO & Control of the Customer’s Journey – Episode #34
How can mastering MarTech unlock customer connection and marketing success in the age of AI? In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a...
Are Lead Magnets Still Worth It?
“Enter your email to download our free guide.” We’ve all seen that before. And honestly? It did work to get potential buyers' contact information. But in 2026? Buyers are more selective.Inbox fatigue is real.And everyone has a “free guide.” So the real question isn’t...
Do You Still Need Gated Content in 2026?
In 2026, gated content is less effective as buyers become more informed and more skeptical about giving their information. The Problem With the Gate Today’s buyers don’t want to fill out more forms. They: Research independently Compare vendors quietly Lurk in...
Should You Cut Paid Social and Invest in Owned Media Instead?
Paid social was pivotal when it first started. It was instant leads at your fingertips. However, now costs are up and ads are becoming less and less effective. The posing question is: Should you cut paid social entirely and double down on owned media? The Case Against...
Founder-Led Content vs. Brand-Led Content: What Converts Better?
Founder content has been hot for a while now. Why? People engage with people. They follow personalities. They respond to conviction. But here’s the thing: brand content isn’t losing. It just plays a different game. So which converts better? Short answer: Founder-led...
Where B2B Attention Actually Lives: Podcasting vs. YouTube
In the past couple of years, video has taken off in B2B marketing. From social media to demos to testimonials, video plays a huge role. But podcasts continue to grow quietly in the background, often with less visible hype, but deeply engaged audiences. So the real...
Why Podcasts Should Take Over Your Tradeshow Budget
Tradeshows have been a default line item in B2B marketing budgets for years. Big booths. Big sponsorships. Big expectations. But many marketing leaders are quietly asking the same question: Are tradeshows still the best use of that spend? As buying behavior changes,...
Community vs. Partner Marketing: Which Drives Deeper Relationships?
Partner marketing can go a long way in B2B. It’s a familiar way to expand reach and tap into someone else’s audience. Community is a different investment. It doesn’t rely on borrowed distribution. Instead, it creates a space where relationships form over time. Both...
Community vs. Influencer Marketing in B2B
Influencer marketing gets a lot of attention in B2B. Well-known voices, large followings, and polished partnerships promise instant credibility and reach. Community takes a quieter path. It’s slower, harder to measure upfront, and often overlooked because it doesn’t...
The Warm vs Cold Outreach Approach for B2B
Cold outreach has been a B2B staple for decades through email sequences, LinkedIn messages, and constant dialing. Warm outreach, on the other hand, is often treated as a “nice to have.” Something that happens when a buyer already knows your brand. But as buying...
Community vs. Webinars: Where Do Real Buyer Conversations Happen?
Webinars have been a go-to B2B tactic for years. Communities are newer, but they’re quickly becoming part of how buyers actually learn and evaluate vendors. Both have a place. But they don’t create the same kind of conversations, and that difference matters more than...
Community vs. Events: Which Creates Ongoing Value?
Events are a cornerstone of B2B marketing. Conferences, dinners, field events, sponsorships. They’re familiar, tangible, and often expensive. Communities are a newer investment. They don’t always come with a clear playbook, and their impact isn’t felt in a single week...
Community vs. Email Lists: Which Drives More Long-Term Engagement?
Email lists and communities are both owned channels. Both play important roles in B2B marketing. But they create very different types of engagement over time. As buyer attention fragments and trust becomes harder to earn, marketing leaders are asking a more nuanced...
How Podcasts and Community Work Together to Drive Revenue
In B2B, revenue rarely comes from a single touchpoint. Buyers don’t hear one podcast episode, join one webinar, or read one blog and suddenly convert. Instead, revenue is the result of repeated exposure, growing trust, and peer validation over time. That’s why...
Emily Ward: Identifying Pain Points, Standing Out & Super Bowl Ads – Episode #33
How can marketers build stronger connections by truly listening to their customers? In this episode of Connect To Market, host Casey Cheshire sits down with Emily Ward, Vice President of Marketing at Maxwell, to explore why direct customer conversations are still one...
Top 5 Podcast Hosting Platforms Compared (2026 Guide for B2B Marketers)
Choosing the right podcast hosting platform isn’t just about where your audio files live. It’s about how you distribute, track, and scale your podcast as part of a broader B2B content ecosystem. As podcasting becomes essential for trust-building and demand generation,...
SEO vs. Podcasts: Which Channel Delivers Long-Term Value?
B2B marketing leaders are under pressure to invest in channels that don’t just perform this quarter, but continue creating value over time. Two channels often compared in this context are SEO and podcasting. Both are considered “long-term plays,” yet they create value...
LinkedIn vs. Podcasting: Which Builds Better Thought Leadership?
Thought leadership is one of the most misused terms in B2B marketing. In practice, it’s not about posting more. It’s about being trusted when buyers are evaluating solutions they don’t fully understand yet. Two of the most common channels B2B marketers use to build...
Podcasting or Paid Ads for Reach: What Actually Works in 2026?
When B2B marketers talk about “reach,” paid ads are often the default answer. Turn on spend, get impressions, scale fast. Podcasting, on the other hand, is usually viewed as slower and harder to measure, but increasingly, it’s where trust and attention are actually...
Email Campaigns vs. Podcast Distribution: Which Drives More B2B Impact?
Email campaigns and podcast distribution both play important roles in modern B2B marketing, but they solve very different problems. Email is one of the most reliable owned channels for nurturing known contacts. Podcast distribution, on the other hand, excels at...
Podcasts vs. Webinars: Which is Worth Your Time in 2026?
In B2B marketing, content channels are evolving rapidly. Podcasts and webinars are two high-value formats that educate, nurture, and influence buyers, but which one deserves more of your time and resources in 2026? Let’s break down the strengths, limitations, and...
How Podcasting Stacks Up Against Community Roundtables
In B2B marketing, trust and engagement are everything. As buyers navigate longer, more complex sales cycles, marketers need channels that educate, nurture, and build credibility. Two of the most effective trust-building channels today are podcasts and community...
Podcasting vs. Blogs: Which Drives More B2B Leads?
In B2B marketing, content is king, but not all content performs the same. Blogs have long been the backbone of marketing, driving traffic, SEO, and lead generation. Podcasts, on the other hand, are emerging as a powerful channel for building trust, engagement, and...
Top B2B Marketing Channels Compared to Podcasting
In 2026, B2B marketing isn’t about choosing a single channel. It’s about building a coordinated ecosystem that reaches buyers consistently, builds trust, and nurtures long sales cycles. Podcasts have emerged as a high-impact channel, but how do they stack up against...
Podcast vs. Web Content: Which Nurtures Buyers Faster?
Trust takes time. Which is exactly why B2B buyers move so slowly. In 2026, nurturing buyers isn’t about flooding them with more content. It’s about helping them feel confident in the people and expertise behind a brand. Two of the most common formats used for...