by Casey Cheshire | December 7, 2022 | Content, Marketing, Podcasts
We’ve talked previously about how much time and money goes into creating content which makes squeezing all of the juice from each piece of content so important. Last time, we referenced Amber Khan’s episode of The Hard Corps Marketing Show where she blew the top off...
by Casey Cheshire | November 3, 2022 | Hosting a Podcast, Podcasts, Prep Call
Over 60 percent of Americans have listened to a podcast but most listeners haven’t been podcast guests. Today we’re going to pull back the curtain a little bit and cover what goes into getting a guest ready for recording. Recently on our company podcast Creating the...
by Casey Cheshire | October 11, 2022 | Blogs, Podcasts, Sound Quality
You could have the most engaging topic, a great host, and a comprehensive podcast promotion plan but if your podcast’s audio quality is bad it’s just not going to do well. Even your family isn’t going to want to listen to a podcast that sounds like it was recorded in...
by Casey Cheshire | September 20, 2022 | Blogs, Podcasts, Social Media, Starting a Podcast
Even though podcasting is generally thought of in terms of audio, the visuals that you use to represent your podcast are very important. Your podcast and its artwork are an extension of your company’s brand and your personal brand, so it’s vital to make sure that it...
by Casey Cheshire | September 20, 2022 | Blogs, Hosting a Podcast, Podcasts
Among the many themes present throughout INBOUND this year, it seemed like podcasting especially was in the spotlight. Maybe it was the large HubSpot Podcast Network area with an espresso machine next to a recording booth or it could have been the large “podcast...
by Casey Cheshire | August 16, 2022 | Blogs, Connection Casting, Hosting a Podcast, Podcasts
Does the Audience Really Matter for your Podcast? I’ll save you some time, the short answer is… not really. I hope you were sitting down for that one because I know it probably came as a shock. No, I’m not crazy (I say, trying to convince you as much as I am trying to...
by Casey Cheshire | July 25, 2022 | Hosting a Podcast, Podcasts
How the guest feels is the key to their interview on your podcast. By making the guest feel comfortable and confident, you put them in a position to be their best selves. When the guest is comfortable and confident, they will be the most willing to share great...
by Casey Cheshire | July 18, 2022 | Content, Marketing, Podcasts, Social Media
Creating content can be a massive undertaking that chews up around 80% of a typical marketing budget according to Amber Khan on an episode of The Hard Corps Marketing Show. Because of the cost of new content, marketers should be trying to get the most mileage...
