by Sam Guertin | August 1, 2023 | Blogs, Hosting a Podcast, Podcasts, Starting a Podcast
Your podcast mission statement is the foundation of your entire show, so it’s critical to clearly define it. By understanding its purpose, you give your podcast direction and hold as a guiding light that will help you make every decision about your podcast. Once you...
by Sam Guertin | June 20, 2023 | Blogs, Branded Podcast, Content, Marketing, Video Podcast, Video Podcasts
If you’re looking to increase the reach and engagement of an audio podcast, recording accompanying video content can make a big impact. Adding video provides numerous benefits such as connecting your brand with the audience in a more meaningful way, increasing...
by Sam Guertin | May 18, 2023 | Blogs, Hosting a Podcast, Starting a Podcast, Video Podcasts
Do you want to engage viewers, showcase your company’s expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if...
by Sam Guertin | May 16, 2023 | Blogs, Podcasts, Social Media, Starting a Podcast, Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we’ll explore what a “video podcast” actually is. We’ll delve into why audiences...
by Sam Guertin | May 8, 2023 | Blogs, Marketing, Podcast Trends, Podcasts
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods like email and advertisements can work well, there’s a new tool that more and more B2B companies are...
by Sam Guertin | April 25, 2023 | Blogs, Hosting a Podcast, Podcast Framework, Podcast Guest Experience
The opening to your podcast sets the tone for every episode, so it’s essential to make an incredible first impression. As a podcast host, your guest’s introduction should not only capture the essence of your guest, but it should also hook your audience and...
by Sam Guertin | March 28, 2023 | Blogs, Podcast Distribution, Podcast News, Podcasts
If you’re not distributing your podcast on YouTube, you’re missing out on a huge potential audience. YouTube is making huge investments in podcasting and podcast audiences love getting their podcasts on YouTube. According to Morning Consult, one third of all podcast...
by Sam Guertin | March 27, 2023 | Blogs, Hosting a Podcast, Podcast Framework, Starting a Podcast
When it comes to creating engaging interview podcasts, the first question you ask your guest sets the tone for the entire episode and is a great opportunity to grab your audience’s attention. Crafting an effective and impactful opening question requires...
by Sam Guertin | March 16, 2023 | Blogs, Hosting a Podcast, Podcasts, Starting a Podcast
So many large and medium-sized B2B companies are seeing the benefits of having their own branded B2B podcast, but is it the right tactic for your company? Take this short assessment to find out if a B2B podcast aligns with your company’s brand and goals! READ...
