Do you want to engage viewers, showcase your company’s expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if you’re filming the podcast yourself there are some simple best practices that help your videos look polished and professional. Here’s what you need to know to take your video podcast to the next level.
Basic Camera Framing Techniques for Video Podcasts
The framing of your video can have a huge impact on how your audience perceives your content. That’s why it’s critical to know different framing techniques that you can use to keep your audience engaged throughout the whole podcast.
The Rule of Thirds in Video Podcast Composition
You have probably come across the rule of thirds while exploring video production, and for good reason! It can significantly enhance your podcast’s look and keep your audience engaged.
To use the rule of thirds, imagine your screen divided into nine equal parts by a grid, similar to a tic-tac-toe board. By positioning the main focus of your shot (typically yourself) at one of the grid intersections, you create a visually appealing and dynamic composition.
Of course, if you prefer a centered appearance, you can still utilize the rule of thirds. Simply align your eyes or lower forehead with the upper lateral line on the grid, and you’ll achieve a balanced and engaging shot.
By incorporating the rule of thirds into your video podcast production, you’ll create content that is visually captivating for your audience. Give it a try and see the difference it can make!
Center-Framing for Your Video Podcast
While the rule of thirds is a powerful technique, center-framing can also create a striking visual aesthetic. This technique involves positioning your subject at the center of the frame, drawing the viewer’s attention to the person or object in focus. It is particularly useful when you want to showcase the subject’s facial expressions or emotions.
READ MORE: Where Your Should Record Your Podcast
Optimal Camera Placement for Video Podcasts
Placing your camera at eye level is crucial in creating a more personal connection with your viewers. When your camera is at eye level, it gives your viewers a sense of being in the same room as you, which helps to build trust subconsciously and improve engagement. Plus, it creates a more natural perspective that keeps your viewers engaged from beginning to end.
We’re not telling you to play mind games with your viewer, but little tricks lead to greater connection. Placing your camera at eye level gives viewers a sense that they’re in the room with you. This subconsciously builds trust and improves your connection with the viewer. The result? Your viewers stay more engaged for longer.
Lighting Techniques for Professional-looking Video Podcasts
In the world of video podcasting, lighting plays a crucial role in the overall quality of your content. Proper lighting techniques can captivate your audience and elevate your brand’s visual aesthetic. One of the most popular lighting techniques is three-point lighting, which involves using three different light sources to illuminate the subject.
The three types of lights used in three-point lighting include:
- Key light: This is the primary light source in the setup and provides the majority of the exposure to the subject.
- Fill light: This light is used to soften the shadows created by the key light, reducing harsh contrast and making the image softer.
- Backlight: This light is placed behind the subject to add depth to the scene and separate the subject from the background.
By using three-point lighting, you’ll be able to create a professional-looking video podcast that will appeal to your viewers. Here are some tips to help you get the perfect lighting:
- Choose the right lighting equipment: Invest in quality lighting equipment that can provide sharp and clear lighting that complements your brand’s aesthetic.
- Use soft lighting: Avoid harsh and direct lighting, as it can create undesirable shadows and a washed-out appearance on camera. Soft lighting can add a professional and warm touch to your video.
- Position your lights evenly: Place your lights in a way that illuminates your subject evenly. This can help you achieve a balanced and pleasing image.
- Use natural lighting whenever possible: Taking advantage of natural light can help your videos look brighter and more vibrant. Not to mention the energy savings!
With these essential lighting tips and framing techniques, you’ll be able to create a captivating video podcast that will amaze your audiences.
Creating a Camera-ready Podcast Background on a Budget
When it comes to video podcasting, the background plays an essential role in the overall aesthetic of the video. While many opt for virtual backgrounds or green screens, a real background can add authenticity to your podcast. Creating a camera-ready podcast background on a budget doesn’t have to be challenging. Let’s run through your options.
Why a Real Background is Better
A real background is better than a digital background because it conveys authenticity and creates a personal connection with your audience. Besides, virtual backgrounds often look artificial and can be distracting for viewers. However, the real background should not be too visually busy as it may distract the viewer from the content.
Tips for Curating The Right Background for Your Branded Podcast Video
Here are some tips for creating a camera-ready background for your video podcasts without breaking the bank:
Choose a Neutral Background
Keeping your background clutter-free eliminates distractions and directs focus to the subject. A plain white or solid-toned background is simple and timeless.
Find Affordable Decor Items
You don’t have to spend a fortune on furniture or decor items for your background; thrift stores or garage sales can be an excellent source of budget-friendly items. You can also repurpose items you already have in your home to create a unique and affordable set design.
Add Elements of Branding
Incorporating branding elements such as a logo or a tagline can boost brand awareness and add a touch of professionalism to your video podcasts.
Select the Right Angles
Position the camera at a flattering angle that highlights your face and upper body.
By following these tips, you can create a professional-looking camera-ready background that adds visual appeal to your video podcasts.
While it takes time and effort adding video to your company’s podcast is worth it. Taking extra steps to elevate lighting, use optimal framing, and set up a great background will place you above industry standards. Help your content stand out from the crowd as you engage and build trust with your ideal audience. Start recording video podcasts today and watch your content take off!
If you’re looking for more guidance with creating or improving a video podcast that resonates with your audience, consider scheduling a call with our team of experts. Let us help you take your video podcast to the next level!