by Casey Cheshire | October 11, 2022 | Blogs, Hosting a Podcast, Sound Quality, Starting a Podcast
The way your podcast sounds is so crucial to its success. Apart from your cover art, it’s the first impression that listeners will have of your show and if your podcast sounds terrible, your audience will be running for the proverbial door. You may think that...
by Casey Cheshire | October 11, 2022 | Blogs, Podcasts, Sound Quality
You could have the most engaging topic, a great host, and a comprehensive podcast promotion plan but if your podcast’s audio quality is bad it’s just not going to do well. Even your family isn’t going to want to listen to a podcast that sounds like it was recorded in...
by Casey Cheshire | September 20, 2022 | Blogs, Podcasts, Social Media, Starting a Podcast
Even though podcasting is generally thought of in terms of audio, the visuals that you use to represent your podcast are very important. Your podcast and its artwork are an extension of your company’s brand and your personal brand, so it’s vital to make sure that it...
by Casey Cheshire | September 20, 2022 | Blogs, Hosting a Podcast, Podcasts
Among the many themes present throughout INBOUND this year, it seemed like podcasting especially was in the spotlight. Maybe it was the large HubSpot Podcast Network area with an espresso machine next to a recording booth or it could have been the large “podcast...
by Casey Cheshire | August 16, 2022 | Blogs, Connection Casting, Hosting a Podcast, Podcasts
Does the Audience Really Matter for your Podcast? I’ll save you some time, the short answer is… not really. I hope you were sitting down for that one because I know it probably came as a shock. No, I’m not crazy (I say, trying to convince you as much as I am trying to...
by Casey Cheshire | August 8, 2022 | Hosting a Podcast
As a podcast host, you need to stay interested in the show and the people you’re interviewing. Both the guests and audience can feel your energy and tell when you aren’t being genuine. However, this is easier said than done, especially when you seem to keep having the...
by Casey Cheshire | July 25, 2022 | Hosting a Podcast, Podcasts
How the guest feels is the key to their interview on your podcast. By making the guest feel comfortable and confident, you put them in a position to be their best selves. When the guest is comfortable and confident, they will be the most willing to share great...
by Casey Cheshire | July 18, 2022 | Content, Marketing, Podcasts, Social Media
Creating content can be a massive undertaking that chews up around 80% of a typical marketing budget according to Amber Khan on an episode of The Hard Corps Marketing Show. Because of the cost of new content, marketers should be trying to get the most mileage...
