Podcasting Resources

If you open LinkedIn right now, you’ll see: “10 lessons I learned building a $10M startup” Carousel posts about “3 mistakes killing your pipeline” AI-generated thought leadership Engagement pods hyping each other in the comments LinkedIn isn’t dead, but it is crowded....

Community roundtables are one of the highest-trust formats in modern B2B. They create real conversations. They surface honest challenges. They position your brand as a connector instead of a seller. But here’s what most teams underestimate: Roundtables are easy to...

Launching a B2B podcast sounds exciting. Until you realize it’s not just “hit record and publish.” There’s guest booking. Editing. Show notes. Distribution. Clips. Branding. Analytics. Consistency. And the very real pressure of not letting it quietly die after episode...

If you’re launching a B2B podcast, one of the first decisions you’ll face is format. Audio only?Video-first?Full YouTube production?Clips for social? Let’s break down how audio and video podcasts actually perform, and which one makes more strategic sense depending on...

Podcasts have become one of the most powerful authority-building tools in B2B. Once you decide to lean into the medium, a new question emerges: Should you host your own podcast or focus on guesting on others? Both can drive visibility.Both can build credibility.Both...

Most B2B teams say they want more referrals. So they build a referral program. Discounts.Gift cards.Incentives.Formal submission forms. Sometimes it works, but there’s a bigger question underneath it all: Are referral programs actually the strongest driver of...

Every B2B team wants visibility. More impressions, reach, followers, traffic, because visibility feels like progress. It’s measurable. It moves. It shows up in dashboards. But there’s another asset that rarely gets tracked with the same urgency: credibility. And when...

As we’ve been saying, today’s B2B buyer doesn’t move in straight lines. They bounce between LinkedIn posts, podcasts, blogs, peer conversations, Slack groups, and review sites long before they ever fill out a form. Which raises a bigger question: Is campaign-led...

B2B marketing teams are stuck in a constant tradeoff. Do you push content everywhere to maximize reach?Or do you double down on fewer, deeper pieces that build authority and trust? On one side, distribution promises visibility.On the other, depth promises credibility....

When most B2B teams launch a podcast, the internal question is usually, “How many leads will this generate?” That framing creates pressure. Pressure creates short-term decisions. Short-term decisions often kill long-term impact. The truth? A podcast built purely for...

Cold calling is direct, measurable, forces activity, and in the right hands, it can still generate meetings. But buyer behavior has changed. Today’s decision-makers screen unknown numbers. They research vendors before responding. They consume content long before they...

Sponsoring an industry event and hoping the pipeline follows has been a widely used tactic among many marketing teams. It’s predictable. It’s visible. It feels active. But as buyer behavior shifts and attention fragments across digital channels, many teams are...

B2B marketing budgets are being scrutinized harder than ever. When leadership looks for places to trim spend, event sponsorships are often first on the list. They’re expensive, require travel, and rarely deliver clean attribution. Compared to a measurable, always-on...

Substack and traditional email platforms are built on fundamentally different philosophies. Understanding that difference is what clarifies the decision. What Substack Optimizes For Substack is designed around audience ownership and discoverability. It blends...

Campaigns create focus and urgency. They’re easy to present to leadership and straightforward to measure. When executed well, they can drive meaningful short-term results. Pipeline increases. Traffic spikes. Engagement jumps. But campaigns are designed to peak and...

“More leads” has been the default growth movement for a long time. But here’s the harsh reality: If revenue were purely a volume game, every company with high lead counts would be crushing it, which isn’t always the case. Lead volume just measures activity, and...

Marketing teams love to see “52% increase in site traffic”. It feels good, and looks impressive in a board deck. But if no one comes back, did you actually build anything? Because traffic is attention, but subscribers are commitment, which are not the same thing. The...

Everyone says they want more pipeline. So what do most teams do? They pour money into top-of-funnel for more traffic, impressions, and “brand awareness.” Because if you fill the top, the rest will follow… right? Not exactly. The real question is: where does trust...

If your growth depends entirely on paid social, third-party platforms, or an algorithm that can change on a Tuesday afternoon, you don’t own attention. You’re borrowing it, and borrowed attention comes with rules. The Allure of Rented Attention Rented attention is...

As a marketer, your focus is probably split between this quarter’s numbers and next year’s growth. The tension between them never goes away. Focus too much on pipeline now, and you sacrifice long-term brand equity.Focus too much on pipeline later, and you miss the...