How SaaS Marketers Can Reconnect with the Voice of the Customer (and Drive Growth)

by Rayanne Pruitt | October 9, 2025 | Branded Podcast, Marketing

Let’s get real: B2B SaaS marketers have lost touch with the voice of the customer. Back in the day, marketing was out there, face-to-face with customers: focus groups, trade shows, long coffee chats where you’d hear what was really going on. They had more direct...

David Reske: Avoiding Invisibility, Mastering GEO, & Leveraging AI – Episode #16

by Rayanne Pruitt | October 9, 2025 | Connect to Market

How can marketers ensure their brand remains visible in an AI-dominated digital landscape? In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way...

Steve Kahan: Creating Urgency, Amplifying Influence & Pipeline Acceleration – Episode #15

by Rayanne Pruitt | October 2, 2025 | Connect to Market

How can marketers master urgency to accelerate growth and boost sales performance? In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in...

How Promotional Clips Supercharge Reach on YouTube and LinkedIn

by Rayanne Pruitt | September 25, 2025 | Branded Podcast, Podcast Distribution, Social Media

Attention spans are shrinking. So how do you get busy professionals to watch your content? That’s where promotional clips come in.  Promotional clips are short, engaging, often informative or inspirational snippets that come from long-form content such as...

Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging – Episode #14

by Rayanne Pruitt | September 25, 2025 | Connect to Market

How can marketers harness AI to create personalized, scalable, and effective marketing strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how...

The Power of the Mic Flip: Doubling Your Podcast Impact with Guesting

by Rayanne Pruitt | September 19, 2025 | Hosting a Podcast, Podcast Guesting

Looking to enhance your podcast’s presence? Something we recommend is flipping the mic: become a guest on podcasts. Why Podcast Guesting Amplifies Your Impact On the one hand, having your own podcast allows you to bring direct ICP-fit individuals on as guests to...

Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists – Episode #13

by Rayanne Pruitt | September 18, 2025 | Connect to Market

How can marketers use empathy and customer storytelling to drive B2B growth? In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic...

Partnerships That Work: What To Look For and How To Build Them

by Rayanne Pruitt | September 12, 2025 | Marketing

The Importance of Partnerships Partnerships are fuel for business success. They create new opportunities, expand your reach, and connect you with like-minded companies that share your goals. The right partnership isn’t just a handshake deal; it’s a relationship that...

Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI’s Market Role – Episode #12

by Rayanne Pruitt | September 11, 2025 | Connect to Market

How can marketing leaders shift from tactical execution to strategic business alignment? In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the...