by Casey Cheshire | February 26, 2026 | Connect to Market
How can marketers escape the tactics trap and build category strategy that actually connects to the market? In this episode of Connect To Market, host Casey Cheshire welcomes John Rougeux, Founder of Flag & Frontier, to unpack why marketers are often set up for...
by Casey Cheshire | February 25, 2026 | Blogs, Marketing
Every B2B team eventually asks: should we gate our podcast content? On one side, you’ve got the promise of lead capture. On the other, you’ve got the power of reach and brand growth. It’s not black-and-white, but it does require clarity about what you’re actually...
by Casey Cheshire | February 25, 2026 | Blogs, Marketing
Not all B2B podcasts are built the same. Some are clearly branded. The company name is in the title. The host works there. The positioning is tight and intentional. Others feel like industry media. Broader name. Less obvious connection to the company. Guests from...
by Casey Cheshire | February 25, 2026 | Blogs, Marketing
If you open LinkedIn right now, you’ll see: “10 lessons I learned building a $10M startup” Carousel posts about “3 mistakes killing your pipeline” AI-generated thought leadership Engagement pods hyping each other in the comments LinkedIn isn’t dead, but it is crowded....
by Casey Cheshire | February 24, 2026 | Blogs, Marketing
You recorded a great episode. Now what? In B2B podcasting, distribution determines whether your content builds authority or disappears.The real decision isn’t whether to distribute.It’s how: organic, paid, or both. Organic Distribution: Authority Over Time Organic...
by Casey Cheshire | February 24, 2026 | Blogs, Marketing
In B2B marketing, these two words get used interchangeably: distribution and amplification. They sound similar, but they’re not. Misunderstanding the difference is one of the biggest reasons great content fails to generate real impact. If you’re investing in podcasts,...
by Casey Cheshire | February 24, 2026 | Blogs, Marketing
Every B2B brand is building something. Some are building public audiences. Others are building private communities. On the surface, they look similar. Both aim to grow reach, engagement, and trust. But they operate very differently and they drive different types of...
by Casey Cheshire | February 23, 2026 | Blogs, Marketing
At some point, every B2B brand investing in podcasting hits this question: Should we double down on one flagship show or expand into a full podcast network? On the surface, a network sounds bigger. More shows. More reach. More visibility. But bigger doesn’t always...
by Casey Cheshire | February 23, 2026 | Blogs, Marketing
Most companies treat a podcast episode like a one-time event. You record it, publish it, post it once on LinkedIn, and then you move on. That’s not a content strategy. That’s a missed opportunity. In B2B, a podcast episode shouldn’t be a moment. It should be a...
