by Casey Cheshire | February 4, 2026 | Blogs, Marketing
B2B marketing leaders are under pressure to invest in channels that don’t just perform this quarter, but continue creating value over time. Two channels often compared in this context are SEO and podcasting. Both are considered “long-term plays,” yet they create value...
by Casey Cheshire | February 4, 2026 | Blogs, Marketing
Thought leadership is one of the most misused terms in B2B marketing. In practice, it’s not about posting more. It’s about being trusted when buyers are evaluating solutions they don’t fully understand yet. Two of the most common channels B2B marketers use to build...
by Casey Cheshire | February 4, 2026 | Blogs, Marketing
When B2B marketers talk about “reach,” paid ads are often the default answer. Turn on spend, get impressions, scale fast. Podcasting, on the other hand, is usually viewed as slower and harder to measure, but increasingly, it’s where trust and attention are actually...
by Casey Cheshire | February 4, 2026 | Blogs, Marketing
Email campaigns and podcast distribution both play important roles in modern B2B marketing, but they solve very different problems. Email is one of the most reliable owned channels for nurturing known contacts. Podcast distribution, on the other hand, excels at...
by Casey Cheshire | February 3, 2026 | Blogs, Marketing
In B2B marketing, content channels are evolving rapidly. Podcasts and webinars are two high-value formats that educate, nurture, and influence buyers, but which one deserves more of your time and resources in 2026? Let’s break down the strengths, limitations, and...
by Casey Cheshire | February 3, 2026 | Blogs, Marketing
In B2B marketing, trust and engagement are everything. As buyers navigate longer, more complex sales cycles, marketers need channels that educate, nurture, and build credibility. Two of the most effective trust-building channels today are podcasts and community...
by Casey Cheshire | February 3, 2026 | Blogs, Marketing
In B2B marketing, content is king, but not all content performs the same. Blogs have long been the backbone of marketing, driving traffic, SEO, and lead generation. Podcasts, on the other hand, are emerging as a powerful channel for building trust, engagement, and...
by Casey Cheshire | February 2, 2026 | Blogs, Marketing
In 2026, B2B marketing isn’t about choosing a single channel. It’s about building a coordinated ecosystem that reaches buyers consistently, builds trust, and nurtures long sales cycles. Podcasts have emerged as a high-impact channel, but how do they stack up against...
by Casey Cheshire | February 2, 2026 | Blogs, Marketing
Trust takes time. Which is exactly why B2B buyers move so slowly. In 2026, nurturing buyers isn’t about flooding them with more content. It’s about helping them feel confident in the people and expertise behind a brand. Two of the most common formats used for...
