The 4 Benefits of Adding Video to Your Branded Podcast
If you're looking to increase the reach and engagement of an audio podcast, recording accompanying video content can make a big impact. Adding video provides numerous benefits such as connecting your brand with the audience in a more meaningful way, increasing the...
Best Practices for Recording Great-looking Video Podcasts
Do you want to engage viewers, showcase your company's expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if you're filming...
Everything You Need to Know About Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we'll explore what a “video podcast” actually is. We'll delve into why audiences prefer...
The Business Case For Branded Podcasts
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods like email and advertisements can work well, there's a new tool that more and more B2B companies are starting...
How to Perfectly Introduce a Guest on Your Podcast
The opening to your podcast sets the tone for every episode, so it's essential to make an incredible first impression. As a podcast host, your guest's introduction should not only capture the essence of your guest, but it should also hook your audience and keep them...
Increase Visibility By Creating A Podcast On YouTube
If you’re not distributing your podcast on YouTube, you’re missing out on a huge potential audience. YouTube is making huge investments in podcasting and podcast audiences love getting their podcasts on YouTube. According to Morning Consult, one third of all podcast...
Starting Your Podcast With The Right First Question
When it comes to creating engaging interview podcasts, the first question you ask your guest sets the tone for the entire episode and is a great opportunity to grab your audience's attention. Crafting an effective and impactful opening question requires understanding...
Is A Branded Podcast Right For My Brand?
So many large and medium-sized B2B companies are seeing the benefits of having their own branded B2B podcast, but is it the right tactic for your company? Take this short assessment to find out if a B2B podcast aligns with your company's brand and goals! READ MORE:...
5 Biggest Podcast Takeaways from Spotify’s Stream On Event
In a year that has already seen tons of innovation and changes to the podcasting world, Spotify used its Stream On event to unveil a lot more changes for both users and creators of their platform. These changes bring greater insights and tools to creators and deliver...
How to Position a Microphone for Great Audio on Your Podcast
Whether you’re recording a podcast, live-streaming Fortnite, or trying to sound great in a job interview, your microphone technique is critical. Poor microphone positioning will make even a great mic sound muffled, distorted, or just plain bad. If you want...
How to Pick the Best Microphone for Podcasting
Listening to a podcast is an experience. Great audio enhances that experience. Bad audio will send your audience running, no matter how great the conversation. Podcasters need to examine how inviting and accessible their podcast’s sound quality is. A big factor in a...
How to Choose the Perfect Room for Recording Your Podcast
The way your podcast sounds is so crucial to its success. Apart from your cover art, it's the first impression that listeners will have of your show and if your podcast sounds terrible, your audience will be running for the proverbial door. You may think that great...