📌 The 12 Best Ways to Grow Your B2B Podcast’s Audience and Retention in 2026
Are you running a B2B podcast but not seeing the growth you expected? As podcasting becomes an ever-increasing go-to-market strategy, with HubSpot reporting that 91% of marketers planned to implement podcast investments at the beginning of 2025, it’s more important...
How to Pitch a Podcast to Your Executive Team
Launching a podcast isn’t just a marketing move… It’s a company-wide initiative. When done right, it can fuel sales conversations, boost brand awareness and credibility, and even strengthen internal culture. However, before you begin the project, you’ll need a key...
đź“Ś Why Podcasting is Vital for Your 2026 Go-To-Market Plan
If you’re starting to build your 2026 go-to-market plan, there’s one number you can’t ignore… Did you know that 80% of GTM strategies fail? (GTM Partners). Not because of bad positioning or weak messaging, but because buyers simply don’t trust brands anymore. In a...
Podcast Strategy 101: How to Know If Your Industry Is a Fit
Podcasting isn’t always a marketing engine worth pursuing. Something we’ve noticed is that some industries just work better than others. But here’s the thing: it’s not just about the industry itself. It’s about the intent behind the show. When a podcast starts with a...
Why Every Podcast Should Re-Air Episodes (and How to Choose the Right One)
It’s a given that every podcast will experience weeks with lower engagement. Maybe it’s the week of a holiday or an industry event. Although it’s inevitable, it doesn’t mean your feed needs to go silent. Enter: the re-air. Why a Re-Air Works Maintains Consistency:...
How SaaS Marketers Can Reconnect with the Voice of the Customer (and Drive Growth)
Let’s get real: B2B SaaS marketers have lost touch with the voice of the customer. Back in the day, marketing was out there, face-to-face with customers: focus groups, trade shows, long coffee chats where you’d hear what was really going on. They had more direct...
How Promotional Clips Supercharge Reach on YouTube and LinkedIn
Attention spans are shrinking. So how do you get busy professionals to watch your content? That’s where promotional clips come in. Promotional clips are short, engaging, often informative or inspirational snippets that come from long-form content such as...
The Power of the Mic Flip: Doubling Your Podcast Impact with Guesting
Looking to enhance your podcast's presence? Something we recommend is flipping the mic: become a guest on podcasts. Why Podcast Guesting Amplifies Your Impact On the one hand, having your own podcast allows you to bring direct ICP-fit individuals on as guests to craft...
Partnerships That Work: What To Look For and How To Build Them
The Importance of Partnerships Partnerships are fuel for business success. They create new opportunities, expand your reach, and connect you with like-minded companies that share your goals. The right partnership isn’t just a handshake deal; it’s a relationship that...
Is a Podcast Your Next Secret Weapon for Building Strategic Partnerships?
In business, partnerships drive growth. Whether it’s collaborations with other companies, thought leaders, or industry organizations, the right relationships can open doors to new opportunities and audiences. Yet, most partnerships ultimately fail. But why? We've done...
How to Launch an Internal Podcast Without Dooming It to Podfading
So you want to start a podcast internally… now what? Launching an internal podcast sounds exciting until you realize just how much time, energy, and planning it takes. Many teams start strong only to experience podfading. Beware of Podfading Podfading is the silent...
The Podcast Outreach Fails You’ve Definitely Seen (and How to Avoid Them)
Let’s talk about the dreaded part of podcast guesting: cold outreach. Have you ever received a multi-paragraph long LinkedIn message telling you how special you are, even though every action it gave told you you weren’t? How about a message saying it would be an honor...