by Rayanne Pruitt | November 12, 2025 | Blogs, Branded Podcast, Hosting a Podcast, Podcasts, Starting a Podcast
Are you running a B2B podcast but not seeing the growth you expected? As podcasting becomes an ever-increasing go-to-market strategy, with HubSpot reporting that 91% of marketers planned to implement podcast investments at the beginning of 2025, it’s more important...
by Rayanne Pruitt | November 5, 2025 | Blogs, Branded Podcast
Launching a podcast isn’t just a marketing move… It’s a company-wide initiative. When done right, it can fuel sales conversations, boost brand awareness and credibility, and even strengthen internal culture. However, before you begin the project, you’ll need a key...
by Rayanne Pruitt | October 30, 2025 | Blogs, Marketing
If you’re starting to build your 2026 go-to-market plan, there’s one number you can’t ignore… Did you know that 80% of GTM strategies fail? (GTM Partners). Not because of bad positioning or weak messaging, but because buyers simply don’t trust brands anymore. In a...
by Rayanne Pruitt | October 22, 2025 | Blogs, Branded Podcast
Podcasting isn’t always a marketing engine worth pursuing. Something we’ve noticed is that some industries just work better than others. But here’s the thing: it’s not just about the industry itself. It’s about the intent behind the show. When a podcast starts with a...
by Rayanne Pruitt | October 16, 2025 | Blogs, Branded Podcast
It’s a given that every podcast will experience weeks with lower engagement. Maybe it’s the week of a holiday or an industry event. Although it’s inevitable, it doesn’t mean your feed needs to go silent. Enter: the re-air. Why a Re-Air Works Maintains Consistency:...
by Rayanne Pruitt | October 9, 2025 | Blogs, Branded Podcast, Marketing
Let’s get real: B2B SaaS marketers have lost touch with the voice of the customer. Back in the day, marketing was out there, face-to-face with customers: focus groups, trade shows, long coffee chats where you’d hear what was really going on. They had more direct...
by Rayanne Pruitt | September 25, 2025 | Blogs, Branded Podcast, Podcast Distribution, Social Media
Attention spans are shrinking. So how do you get busy professionals to watch your content? That’s where promotional clips come in. Promotional clips are short, engaging, often informative or inspirational snippets that come from long-form content such as...
by Rayanne Pruitt | September 19, 2025 | Blogs, Hosting a Podcast, Podcast Guesting
Looking to enhance your podcast’s presence? Something we recommend is flipping the mic: become a guest on podcasts. Why Podcast Guesting Amplifies Your Impact On the one hand, having your own podcast allows you to bring direct ICP-fit individuals on as guests to...
by Rayanne Pruitt | September 12, 2025 | Blogs, Marketing
The Importance of Partnerships Partnerships are fuel for business success. They create new opportunities, expand your reach, and connect you with like-minded companies that share your goals. The right partnership isn’t just a handshake deal; it’s a relationship that...
