đź“Ś Podcast Gear: Items to Buy Before Recording Your First Episode
Before you ever hit record, these pieces of podcast gear will help you sound great. No one wants to listen to bad audio. Sound quality is key to your show’s success. We’ve seen podcast equipment lists out there that include 15-20 items. Starting a podcast doesn’t...
7 Reasons Why a Podcast Can Spice Up Your Next Live Event
Looking to make your next event unforgettable? Whether it’s a corporate conference, a trade show, a product launch, or a community gathering, incorporating a podcast can add a dynamic, engaging, and modern twist. Podcasts are a powerful tool to amplify your event’s...
Timing is Everything: When to Promote Your Podcast Episode on LinkedIn
You’ve just dropped a shiny new podcast episode, and now it’s time to share it with the world. But before you hit “post” on LinkedIn, let’s talk about timing. Spoiler alert: the magic hour is 10 AM. That’s right—if you want to maximize your reach and engagement, this...
The Best Time to Push a New Podcast Episode Live: Why 5 AM is the Sweet Spot
You’ve got your new episode polished and ready for prime time. But before you hit “publish,” let’s tackle the burning question: When is the best time to push that episode live? At Ringmaster, we’ve tested this question more times than we’d like to admit, and while...
What Podcasters Need To Know about Descript and SquadCast Teaming Up
The podcast world is still in shock after the announcement of Descript’s acquisition of Squadcast. To help break down this merger of two of the premier tech companies in the podcasting industry, I was thrilled to be joined by special guest Arielle Nissenblatt on...
When to Launch B2B Branded Podcasts: An Analysis of Trends and Tactics
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods and GTM motions continue to be used, there’s a new strategy that B2B companies are starting to use- the...
Creating Your Compelling Podcast Mission Statement
Your podcast mission statement is the foundation of your entire show, so it’s critical to clearly define it. By understanding its purpose, you give your podcast direction and hold as a guiding light that will help you make every decision about your podcast. Once you...
The 4 Benefits of Adding Video to Your Branded Podcast
If you're looking to increase the reach and engagement of an audio podcast, recording accompanying video content can make a big impact. Adding video provides numerous benefits such as connecting your brand with the audience in a more meaningful way, increasing the...
Best Practices for Recording Great-looking Video Podcasts
Do you want to engage viewers, showcase your company's expertise, and connect with prospects? Video podcasts can offer these benefits and more. But if you want to stand out and drive engagement the podcast video need to be visually appealing. Even if you're filming...
Everything You Need to Know About Video Podcasts
Video podcasts have exploded in popularity due to the engaged culture of podcast listeners with the addition of an engrossing visual aspect of each episode. In this article, we'll explore what a “video podcast” actually is. We'll delve into why audiences prefer...
The Business Case For Branded Podcasts
In the crowded B2B marketplace, companies need to find creative ways to stand out and connect with their target audience. While traditional marketing methods like email and advertisements can work well, there's a new tool that more and more B2B companies are starting...
How to Perfectly Introduce a Guest on Your Podcast
The opening to your podcast sets the tone for every episode, so it's essential to make an incredible first impression. As a podcast host, your guest's introduction should not only capture the essence of your guest, but it should also hook your audience and keep them...