by Casey Cheshire | February 10, 2026 | Blogs, Marketing
Founder content has been hot for a while now. Why? People engage with people. They follow personalities. They respond to conviction. But here’s the thing: brand content isn’t losing. It just plays a different game. So which converts better? Short answer: Founder-led...
by Casey Cheshire | February 10, 2026 | Blogs, Marketing
In the past couple of years, video has taken off in B2B marketing. From social media to demos to testimonials, video plays a huge role. But podcasts continue to grow quietly in the background, often with less visible hype, but deeply engaged audiences. So the real...
by Casey Cheshire | February 10, 2026 | Blogs, Marketing
Tradeshows have been a default line item in B2B marketing budgets for years. Big booths. Big sponsorships. Big expectations. But many marketing leaders are quietly asking the same question: Are tradeshows still the best use of that spend? As buying behavior changes,...
by Casey Cheshire | February 9, 2026 | Blogs, Marketing
Partner marketing can go a long way in B2B. It’s a familiar way to expand reach and tap into someone else’s audience. Community is a different investment. It doesn’t rely on borrowed distribution. Instead, it creates a space where relationships form over time. Both...
by Casey Cheshire | February 9, 2026 | Blogs, Marketing
Influencer marketing gets a lot of attention in B2B. Well-known voices, large followings, and polished partnerships promise instant credibility and reach. Community takes a quieter path. It’s slower, harder to measure upfront, and often overlooked because it doesn’t...
by Casey Cheshire | February 9, 2026 | Blogs, Marketing
Cold outreach has been a B2B staple for decades through email sequences, LinkedIn messages, and constant dialing. Warm outreach, on the other hand, is often treated as a “nice to have.” Something that happens when a buyer already knows your brand. But as buying...
by Casey Cheshire | February 6, 2026 | Blogs, Marketing
Webinars have been a go-to B2B tactic for years. Communities are newer, but they’re quickly becoming part of how buyers actually learn and evaluate vendors. Both have a place. But they don’t create the same kind of conversations, and that difference matters more than...
by Casey Cheshire | February 6, 2026 | Blogs, Marketing
Events are a cornerstone of B2B marketing. Conferences, dinners, field events, sponsorships. They’re familiar, tangible, and often expensive. Communities are a newer investment. They don’t always come with a clear playbook, and their impact isn’t felt in a single week...
by Casey Cheshire | February 5, 2026 | Blogs, Marketing
Email lists and communities are both owned channels. Both play important roles in B2B marketing. But they create very different types of engagement over time. As buyer attention fragments and trust becomes harder to earn, marketing leaders are asking a more nuanced...
