Looking to enhance your podcast’s presence? Something we recommend is flipping the mic: become a guest on podcasts.
Why Podcast Guesting Amplifies Your Impact
On the one hand, having your own podcast allows you to bring direct ICP-fit individuals on as guests to craft a meaningful conversation and kick-start a relationship. However, when you’re the guest on other podcasts, you’re able to showcase your thought leadership and shine the spotlight on yourself rather than your guest. Guest booking enhances brand awareness, introduces you to new audiences, and helps grow your own show. It’s a powerful way to effortlessly increase your brand’s reach while talking about things relevant to your experience, expertise, and industry. Combining both approaches makes podcasting the perfect brand accelerator and demand generator.
Identifying the Right Shows to be a Guest on
So, how do you know what shows are the right fit for you? It’s an excellent question to ask, because if you’re just getting put on any show that will take you, you’re risking wasting your time and limiting return on investment.
Here’s the criteria we recommend considering when looking to be a guest on other podcasts:
- Industry Fit: Does this show fall in line with your industry?
- Audience Size: Will this appearance expose you to enough of the right people?
- Production Quality: Does the show look and sound professional, or does it come across as amateur?
- Host Credibility/Reputation: Does the host have a strong, credible background and reputation?
Maximizing the Value Beyond the Recording
You’ve appeared as a guest on a show…. Now what?
If you’re looking to use this show appearance as a way to build your company and your podcast’s awareness, here’s what we recommend you do to maximize the value beyond the recording:
- Social Promotion: Post on LinkedIn, Instagram, X, wherever you normally post to promote the episode. If they send you promotional clip videos, use them! If not, draft a quick post linking to the episode.
- Website Embed: If you already have a page on your company’s website for media appearances, include this one!
- Newsletter Blast: In your newsletter, add a quick blurb about your appearance on other shows.
- Cross-Promotion: Post it as a bonus episode on your own podcast (with permission from the host).
This post-appearance stage is key. The actions you take here to promote your appearance on other shows are instrumental in getting a return on investment from the time spent on their show.
Example: The Agentic Insider
We’ve seen this work well for one of our own shows, The Agentic Insider. In tandem with posting their own weekly episodes, the hosts were making ~2 appearances a month as guests on other podcasts. Immediately, they saw an uptick in their audio downloads, had several new leads directly tied to the appearances, and grew their personal brands.
Final Thought
If you have a podcast, the next step might be to flip the mic. This can be a powerful, low-effort way to actively boost company and brand awareness. The key here is starting your own podcast first, before you play the role of a guest. By doing it this way, you’ll see the most return on your investment, which is why we only offer this service to current clients. We know the power of flipping the mic.
Looking to add the power of mic flipping to your podcast marketing strategy? Reach out to our chatbox to start the conversation!