How can marketers break old habits and innovate to create meaningful B2B buyer experiences?
In this episode of Connect To Market, host Casey Cheshire sits down with Jennifer Cortez, Chief Marketing Officer of Alkami Technology, to explore how innovative marketing strategies can create real value and move beyond outdated practices. Jennifer shares her perspectives as a SaaS marketing expert, emphasizing the importance of personalized approaches, a culture of experimentation, and leveraging data and AI for smarter decision-making.
Jennifer provides practical insights on rethinking traditional marketing tools, crafting content that resonates, and embracing the evolving buyer’s journey. She discusses the significance of mentorship, taking calculated risks, and fostering a marketing culture that continuously innovates. Through real-world examples, Jennifer highlights how leaders can create meaningful buyer experiences while staying ahead of the curve in an increasingly competitive market.
In this episode, we cover:
- Why marketing the way you want to be marketed to leads to stronger buyer connections
- How to balance personalization, content strategy, and data-driven decision-making
- The role of AI and innovation in shaping the future of B2B marketing
- Why embracing change, mentorship, and risk-taking is critical for growth
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Connect with Jennifer:
- LinkedIn: https://www.linkedin.com/in/jenniferncortez/
- Alkami Technology: https://www.alkami.com/