Podcasting Resources
Defining Your Podcast’s Reason For Being – Christian Klepp – Creating The Greatest Show – Episode # 015
Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the...
Expectations For Interviewing Authors On Your Podcast- Glenn Schmelzle – Creating The Greatest Show – Episode # 014
Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4...
Hosts Doing Their Homework – Mike Coffey – Creating The Greatest Show – Episode # 013
Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to...
Focusing on the Guest – Dr. Jim Kanichirayil – Creating The Greatest Show – Episode # 012
Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn...
Figuring Out What To Bring To The Table – Stephen Shortt – Creating The Greatest Show – Episode # 011
Do you know who is listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, CEO at ETC Consult and Host of the Killer Family Business Podcast. Stephen gives advice on how to think of your audience and...
Recognizing A Great Podcast Episode – Ami Kassar – Creating The Greatest Show – Episode # 010
Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at...
Connecting With Your Guests – Nick Uresin – Creating The Greatest Show – Episode # 009
Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick...
Discovering Your Message For Your Podcast – Natasha Miller – Creating The Greatest Show – Episode # 008
Creating a podcast is not easy, especially when starting out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of...
Have Guests With Great Stories – Wendy Pease – Creating The Greatest Show – Episode # 007
Creating a podcast can be difficult unless you dive into this week's episode. This one has a ton of tips on getting great guests. Today we have Wendy Pease, host of “The Global Marketing Show”, and President & Owner of Rapport International on Creating The...
Finding the Right Guest – Randy Frisch – Creating The Greatest Show – Episode # 006
Get ready to say, “F*** yea!” to this killer episode. This week on Creating the Greatest Show, Randy Frisch joins host Casey Cheshire to share his tips and tricks on finding the perfect guest to create the perfect podcast. Randy jumps right in by reminding us that it...
Podcast Audio Best Practices – Liam Gousios – Creating The Greatest Show – Episode # 005
The way your podcast sounds is the key to getting anyone to listen beyond the first 10 seconds! Liam Gousios is a Podcast Producer, Digital Media Specialist, and Audio Engineering Expert at Ringmaster. Liam pulls back the curtain on all the audio tips and tricks so...
Detaching from the Outcome – Molly McGrath – Creating The Greatest Show – Episode # 004
When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly...
Properly Preparing Your Guest For A Podcast – Mark Stiles – Creating The Greatest Show – Episode # 003
Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law &...
Letting Your Inspiration Flow – Dave Will – Creating the Greatest Show – Episode # 002
Today’s guest is a serial entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and EO 360°, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Cheshire to sit down and talk about how to fuel your curiosity to...
Enhance Your Podcast Guest Experience – Ethan Beute – Creating the Greatest Show – Episode # 001
We are pulling back the curtain and shining a light behind the scenes to discover what makes a great interview podcast. There’s no better guest to get this podcast started than Ethan Beute, a venerated B2B marketing thought leader, author of Human Centered...
How to Position a Microphone for Great Audio on Your Podcast
Whether you’re recording a podcast, live-streaming Fortnite, or trying to sound great in a job interview, your microphone technique is critical. Poor microphone positioning will make even a great mic sound muffled, distorted, or just plain bad. If you want...
Welcome to Our Monthly B2B Podcast Newsletter
Every month, we share the most important and impactful podcast news, strategies, resources, and best practices so you can create the greatest show. Use the form below to ensure you stay up-to-date on the latest podcast trends and lessons you need to know! Sign up to...
How to Write Your Book using Your Podcast
From Recording Your Podcast to Publishing Your Book Publishing your own book is a great way to establish your credibility, but writing a book takes a lot of work. Before you can think about the book’s cover art, you need to assemble all of the topics, stories, and...
Podcast Gear: 5 Items to Buy Before Recording Your First Episode
Before you ever hit record, these five pieces of podcast gear will help you sound great. No one wants to listen to bad audio. Sound quality is key to your show’s success. We’ve seen podcast equipment lists out there that include 15-20 items. Starting a podcast doesn’t...
Repurpose Podcast Content: Advanced Edition
We’ve talked previously about how much time and money goes into creating content which makes squeezing all of the juice from each piece of content so important. Last time, we referenced Amber Khan’s episode of The Hard Corps Marketing Show where she blew the top off...
Don’t Skip the Podcast Prep Call
Over 60 percent of Americans have listened to a podcast but most listeners haven’t been podcast guests. Today we’re going to pull back the curtain a little bit and cover what goes into getting a guest ready for recording. Recently on our company podcast Creating the...
How to Pick the Best Microphone for Podcasting
Listening to a podcast is an experience. Great audio enhances that experience. Bad audio will send your audience running, no matter how great the conversation. Podcasters need to examine how inviting and accessible their podcast’s sound quality is. A big factor in a...
How to Choose the Perfect Room for Recording Your Podcast
The way your podcast sounds is so crucial to its success. Apart from your cover art, it's the first impression that listeners will have of your show and if your podcast sounds terrible, your audience will be running for the proverbial door. You may think that great...
Tips to Improve Podcast Sound Quality
You could have the most engaging topic, a great host, and a comprehensive podcast promotion plan but if your podcast’s audio quality is bad it’s just not going to do well. Even your family isn’t going to want to listen to a podcast that sounds like it was recorded in...
What Artwork Do I Need For My Podcast?
Even though podcasting is generally thought of in terms of audio, the visuals that you use to represent your podcast are very important. Your podcast and its artwork are an extension of your company’s brand and your personal brand, so it’s vital to make sure that it...
5 Podcasting Takeaways from HubSpot’s INBOUND
Among the many themes present throughout INBOUND this year, it seemed like podcasting especially was in the spotlight. Maybe it was the large HubSpot Podcast Network area with an espresso machine next to a recording booth or it could have been the large “podcast...
How Important is the Audience for B2B Podcasts?
Does the Audience Really Matter for your Podcast? I’ll save you some time, the short answer is… not really. I hope you were sitting down for that one because I know it probably came as a shock. No, I’m not crazy (I say, trying to convince you as much as I am trying to...
Running Your Podcast On Curiosity
As a podcast host, you need to stay interested in the show and the people you’re interviewing. Both the guests and audience can feel your energy and tell when you aren’t being genuine. However, this is easier said than done, especially when you seem to keep having the...
Improving Your Guests’ Experience Before Recording Your Podcast
How the guest feels is the key to their interview on your podcast. By making the guest feel comfortable and confident, you put them in a position to be their best selves. When the guest is comfortable and confident, they will be the most willing to share great...
Turning Your Podcast into a Content Machine
Creating content can be a massive undertaking that chews up around 80% of a typical marketing budget according to Amber Khan on an episode of The Hard Corps Marketing Show. Because of the cost of new content, marketers should be trying to get the most mileage...