Podcasting Resources
📌 The 12 Best Ways to Grow Your B2B Podcast’s Audience and Retention in 2026
Are you running a B2B podcast but not seeing the growth you expected? As podcasting becomes an ever-increasing go-to-market strategy, with HubSpot reporting that 91% of marketers planned to implement podcast investments at the beginning of 2025, it’s more important...
đź“Ś Why Podcasting is Vital for Your 2026 Go-To-Market Plan
If you’re starting to build your 2026 go-to-market plan, there’s one number you can’t ignore… Did you know that 80% of GTM strategies fail? (GTM Partners). Not because of bad positioning or weak messaging, but because buyers simply don’t trust brands anymore. In a...
đź“Ś Podcast Gear: Items to Buy Before Recording Your First Episode
Before you ever hit record, these pieces of podcast gear will help you sound great. No one wants to listen to bad audio. Sound quality is key to your show’s success. We’ve seen podcast equipment lists out there that include 15-20 items. Starting a podcast doesn’t...
Yogesh Mehra: Navigating Market Changes, Focusing on Personas, & AI Collaboration – Episode #23
How can a customer-first mindset and AI-driven insight transform founder-led growth? In this episode of Connect To Market, host Casey Cheshire welcomes Yogesh Mehra, Chief Marketing Officer at Neu, to dive into the power of connecting with customers more deeply than...
Michael Phelan: Strategic Benchmarking, Community Building & Sales Innovation – Episode #22
How can marketers engage buyers earlier, create value through benchmarking, and build smarter strategies that drive real B2B results? In this episode of Connect To Market, host Casey Cheshire welcomes Michael Phelan, Principal and Founder at Go-to-Market Pros and a...
The 4 Best Times to Launch a B2B Podcast
Does the timing of your podcast launch really matter? Absolutely. While a strong concept and consistent execution are essential, when you launch can influence early traction, audience growth, and how well your show fits into your company’s broader marketing rhythm....
Keven Ellison: The AI Prompting Masterclass Every Marketer Needs To Hear – Episode #21
How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results? In this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is...
Nick Talbert: Navigating AI, Overcoming Automation Paradoxes & First Principles – Episode #20
How can embracing AI elevate your marketing without losing the fundamentals? In this episode of Connect To Market, host Casey Cheshire welcomes Nick Talbert, VP of Growth & Marketing at BRIA.AI, to explore how AI can transform marketing execution while still...
How to Find (and Win Over) Your Internal Podcast Champion
Launching a podcast isn’t just a marketing move… It’s a company-wide initiative. When done right, it can fuel sales conversations, boost brand awareness and credibility, and even strengthen internal culture. However, before you begin the project, you’ll need a key...
Cody Frew: Journey Mapping, Buyer Personas & ROI – Episode #19
How can mapping the buyer journey strengthen your market connection? In this episode of Connect To Market, host Casey Cheshire welcomes Cody Frew, VP of Marketing at CareCloud, to unpack how buyer journey mapping can transform B2B marketing strategy. Cody shares how...
Eric Bogard: Failing Forward, People Endeavors & The Role of Product Marketing – Episode #18
How can prioritizing customer understanding reshape your B2B marketing approach? In this episode of Connect To Market, host Casey Cheshire welcomes Eric Bogard, Fractional Marketing Leader to High Growth Saas B2B, to dive into the power of understanding your users...
Podcast Strategy 101: How to Know If Your Industry Is a Fit
Podcasting isn’t always a marketing engine worth pursuing. Something we’ve noticed is that some industries just work better than others. But here’s the thing: it’s not just about the industry itself. It’s about the intent behind the show. When a podcast starts with a...
Why Every Podcast Should Re-Air Episodes (and How to Choose the Right One)
It’s a given that every podcast will experience weeks with lower engagement. Maybe it’s the week of a holiday or an industry event. Although it’s inevitable, it doesn’t mean your feed needs to go silent. Enter: the re-air. Why a Re-Air Works Maintains Consistency:...
Greg Perotto: Unique Solutions, The Customer Feedback Loop, & Intelligent Account Prioritization – Episode #17
How can deep customer understanding drive more effective B2B marketing strategies? In this episode of Connect To Market, host Casey Cheshire welcomes Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping...
How SaaS Marketers Can Reconnect with the Voice of the Customer (and Drive Growth)
Let’s get real: B2B SaaS marketers have lost touch with the voice of the customer. Back in the day, marketing was out there, face-to-face with customers: focus groups, trade shows, long coffee chats where you’d hear what was really going on. They had more direct...
David Reske: Avoiding Invisibility, Mastering GEO, & Leveraging AI – Episode #16
How can marketers ensure their brand remains visible in an AI-dominated digital landscape? In this episode of Connect To Market, host Casey Cheshire welcomes David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way...
Steve Kahan: Creating Urgency, Amplifying Influence & Pipeline Acceleration – Episode #15
How can marketers master urgency to accelerate growth and boost sales performance? In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in...
How Promotional Clips Supercharge Reach on YouTube and LinkedIn
Attention spans are shrinking. So how do you get busy professionals to watch your content? That’s where promotional clips come in. Promotional clips are short, engaging, often informative or inspirational snippets that come from long-form content such as...
Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging – Episode #14
How can marketers harness AI to create personalized, scalable, and effective marketing strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how...
The Power of the Mic Flip: Doubling Your Podcast Impact with Guesting
Looking to enhance your podcast's presence? Something we recommend is flipping the mic: become a guest on podcasts. Why Podcast Guesting Amplifies Your Impact On the one hand, having your own podcast allows you to bring direct ICP-fit individuals on as guests to craft...
Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists – Episode #13
How can marketers use empathy and customer storytelling to drive B2B growth? In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic...
Partnerships That Work: What To Look For and How To Build Them
The Importance of Partnerships Partnerships are fuel for business success. They create new opportunities, expand your reach, and connect you with like-minded companies that share your goals. The right partnership isn’t just a handshake deal; it’s a relationship that...
Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI’s Market Role – Episode #12
How can marketing leaders shift from tactical execution to strategic business alignment? In this episode of Connect To Market, host Casey Cheshire welcomes Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the...
Is a Podcast Your Next Secret Weapon for Building Strategic Partnerships?
In business, partnerships drive growth. Whether it’s collaborations with other companies, thought leaders, or industry organizations, the right relationships can open doors to new opportunities and audiences. Yet, most partnerships ultimately fail. But why? We've done...
Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand – Episode #11
How can B2B marketers succeed when every deal involves 11 or more stakeholders? In this episode of Connect to Market, host Casey Cheshire welcomes Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam...
Paul Jones: Scaling Client Relationships Through Community – Episode #10
What does it take to build authentic communities that truly connect with your market? In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from...
How to Launch an Internal Podcast Without Dooming It to Podfading
So you want to start a podcast internally… now what? Launching an internal podcast sounds exciting until you realize just how much time, energy, and planning it takes. Many teams start strong only to experience podfading. Beware of Podfading Podfading is the silent...
Al Sargent: Generative Engine Optimization Master Class – Episode #9
How can marketers stay discoverable as AI reshapes the search landscape? In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative...
Why B2B Go-To-Market Is A Team Sport! ft Cole Field – Connect to Market – Episode #8
What does it take to master B2B marketing with empathy and precision? In this episode of Connect to Market, host Casey Cheshire welcomes Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond...
The Podcast Outreach Fails You’ve Definitely Seen (and How to Avoid Them)
Let’s talk about the dreaded part of podcast guesting: cold outreach. Have you ever received a multi-paragraph long LinkedIn message telling you how special you are, even though every action it gave told you you weren’t? How about a message saying it would be an honor...
The Power of Observation in the Era of AI ft Megan Ward – Connect to Market – Episode #7
What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a...