Rapport Building & Storytelling – Nick Capozzi – Creating The Greatest Show – Episode # 057

by | Oct 31, 2023 | Creating The Greatest Show

Welcome, listeners! Today, we’re diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay tuned to explore the art of rapport building, where understanding backgrounds, solving problems, and forging meaningful conversations take center stage.

Watch Nick Capozzi on Creating The Greatest Show!


  • Focus on making your guests comfortable through genuine curiosity and rapport building to create a great podcast. The “inverse charisma” technique brings out their engaging self, leading to better interviews.
  • Building rapport and making people comfortable is crucial, whether in B2C or B2B settings. By genuinely engaging with individuals, understanding their backgrounds, and solving their problems, you can create valuable connections and meaningful conversations.
  • Connecting on a human level, even in virtual interactions, builds trust and opens doors. Genuine conversations about shared interests or local topics can disarm potential clients, making them more receptive to your pitch and increasing the likelihood of closing deals.
  • Acknowledging diverse nuances demonstrates genuine interest, fostering meaningful connections and opening valuable opportunities. Curiosity about people’s backgrounds and cultures can be a powerful tool in building relationships.
  • In B2B sales, effective storytelling and rapport building are crucial. People remember and relate to stories more than raw data. Focus on making the prospect the hero of the story, understanding their experiences, and engaging them personally to create a lasting impact and build a strong connection.
  • Effective storytelling is about testing and adapting. In B2B, compelling stories go beyond data; they evoke reactions and engage prospects. Utilize video and visual elements to enhance your narrative, turning mundane topics into captivating experiences. Demonstrating the value of your offering through engaging experiences can create meaningful connections and drive interest even in efficiency-focused products or services.
  • Approach every conversation as a case study, delving into the prospect’s pain points and experiences. Focus on real, visceral reactions and create narratives that capture genuine human experiences. Whether discussing a product, service, or even a podcast, it’s about eliciting authentic responses and making connections through shared experiences.

Quote of the Show

“You are not the hero of your story, your prospect is!”

– Nick Capozzi

Connect with Nick


Clips from this Episode

Subscribe to Our Blog

Stay up to date with the latest marketing, sales, and service tips and news.